
Strategic planning | marketing | writing
Strategic planning | marketing | writing

Beyond Luck is owned and operated by Kelly Woolley (Luck), a business and marketing professional with a passion for tourism and hospitality.
Combining fifteen years of marketing experience with twenty years spent working across various facets of tourism and hospitality, Kelly provides a holistic approach to project management. Offering strategic business planning and marketing support, Beyond Luck also provides a range of business writing services.
Being based in nipaluna/Hobart is a luxury but certainly not a limitation! Kelly is happy to travel, but phone and digital meetings are equally welcome.
Kelly works with a range of clients across tourism, hospitality, and events:
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Recognising the deep history and culture of this island, Beyond Luck acknowledges the muwinina (mou wee nee nar) and palawa (pal-a-wa) peoples, the traditional owners and custodians of the land upon which we live and work. We acknowledge sovereignty has never been ceded and offer the utmost respect to Elders past, present and emerging.